However, sometimes, frustrated individuals use
the social media platform to deliver their retaliation. It is nowadays common
to come across comments on Facebook, Twitter, and other social media platforms
that can be easily misinterpreted. With the freedom of using malicious links
and aggressive back-link spamming, it is hasty to ruin a reputation of a company
and bury it deep in the search results.
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Acknowledging Importance of reviews
The value of reviews goes beyond advising consumers,
increasing company’s exposure and accessibility. The majority of the top companies, for instance,
Montway car transport company prefers
linking their company’s reviews from their websites. Not that all of the
reviews are positive, but because, many reliable and reputable businesses
acknowledge the value of reviews and how
they contribute to exceptional customer service.
There is no secret
about this; bad reviews just happen. And it is hurtful seeing your customers
saying bad things about your business in social media. The fact is that each
and every business works very hard to
please its customer and it can hard to deal with as well as demoralizing to see
some of the customers so upset with the business
that they chose to share it with the whole world.
The first rule to
deal with negative reviews is to avoid taking them personally. That is because,
as your business expands, there will be more and more of them. For instance,
let us assume you have 100 reviews, and
five of them are bad, and you allow those
five to get to you, then how will you manage to deal with 500 bad reviews out
of 10, 000 reviews? However, learning to
approach the negative reviews can be beneficial to your business.
Reviews can link to lawsuits
Despite the given
freedom of the consumers sharing their honest experience about the products,
exaggeration or misinterpretation of the details can land the reviewer into a
lawsuit. Noteworthy is that not all negative reviews are bad for the business. There are some legitimate and helpful reviews that provide truthful observation and opinions that can be
used by the business to improve their
services or products, resulting in higher customer satisfaction. However, when
you lie or exaggerate about a business to
bring it down, the business has a right
of taking you to court and charging you with fraud and defamation.
By definition, fraud
is a deceitful presentation of the truth of the matter, by pointing misleading
allegations. For instance, using the phrases such as “liar” or “crook” without
tangible evidence to prove your allegation can be land you in trouble.
Effective resolution of such lawsuits is becoming increasingly common on both
sides.
In 2006, a Florida
woman won a court case against a Louisiana woman over calling her a “crook” in
an online forum. In 2013 November, a certain
home contractor sued a customer for online defamation. The court ordered the
reviewer to remove some of the negative and
inaccurate statements from the Yelp review. However, the contractor was not
rewarded as he also reacted negatively to the customer’s negative review, hence defaming the homeowner as well.
Limits to free speech
The fact that we are
living in a free world does not imply that you have the right to utter anything,
anywhere or anytime without consequences. The freedom of free speech in the
constitution limits a person from saying false and misleading information, or
either in writing or through verbal communication and may subject the person to
civil liability.
Reviewers are advised
to support their negative reviews with an
evidence as this will be seen as the truth. Hence no lawsuit defamation will be filed. However, taking a bad
experience out of proportion and turning it into a huge drama can result in charges. Even if you had a bad experience,
skip the exaggeration, avoid bombast, and
do not rant about it.
You may learn more at: https://nexusautotransport.com/
